Pandascore and BET99 Collaboration
Partnership Overview
PandaScore, a prominent provider of esports odds, has forged a collaboration with BET99, a Canadian sportsbook and casino operator. This partnership will see BET99 leveraging PandaScore’s advanced odds feed, which covers a range of popular esports titles such as Counter-Strike 2, Dota 2, and League of Legends. The integration of PandaScore’s offerings is expected to enhance BET99’s esports betting services, extending the operator’s reach and offering a more dynamic betting experience to its users.
Esports Betting Features
BET99 will incorporate several innovative esports betting features as part of this collaboration. Among these features are BetBuilder and MicroBetting markets.
- BetBuilder allows users to customize their bets, tailoring them to specific preferences and strategies.
- MicroBetting, on the other hand, offers fast-paced betting opportunities on smaller in-game events.
These features are designed to provide a more engaging and interactive experience for esports bettors on the platform.
PandaScore’s Industry Role
Since its inception in 2015, PandaScore has established itself as a leader in providing esports data and odds feeds. The company operates out of offices in France, the UK, and Malta, and has built a robust network of partnerships with major stakeholders in the betting industry. In addition to BET99, PandaScore supplies data to several key players, including Scientific Games and Entain Australia. The company utilizes a combination of artificial intelligence and experienced esports traders to deliver accurate and reliable data to its partners.
Expansion and Growth
PandaScore’s recent acquisition of a Colorado betting license marks a significant step in its North American expansion strategy. This license enables the company to operate within the state, further broadening its market reach. Moreover, PandaScore has recently announced partnerships with other notable betting operators such as William Hill and Betfred, as well as the Esports Integrity Commission. These collaborations underscore PandaScore’s commitment to expanding its influence and capabilities in the esports betting sector.
Financial Milestone
PandaScore has reported that it has processed over €1 billion in esports bets through its platform, a testament to its growing impact in the industry. This financial milestone highlights the increasing popularity and acceptance of esports betting among global audiences. As the industry continues to grow, PandaScore’s strategic partnerships and innovative product offerings position it well to capitalize on emerging opportunities.
Leadership Perspective
Oliver Niner, Head of B2B at PandaScore, expressed enthusiasm about the collaboration with BET99. He emphasized the rapid growth of esports betting as a crucial component of the betting industry. Niner highlighted the role of PandaScore’s Odds feed and products like BetBuilder in providing a premium betting experience. He noted that this partnership reflects the strong momentum PandaScore has built in expanding its operator network and supporting partners like BET99 in their ambition to lead the esports betting market.
Conclusion
The partnership between PandaScore and BET99 signifies a strategic alignment that leverages PandaScore’s technological prowess and BET99’s market presence. As esports continues to gain traction as a mainstream entertainment and competitive platform, collaborations like these play a pivotal role in shaping the future of betting within the industry. By offering innovative features and expanding its market reach, PandaScore is well-positioned to drive the growth of esports betting globally.
